Nick Keenan is currently a Director of the GTA Board.
Nick is an executive with 28 years’ leadership across gaming, wagering, media, marketing and consumer businesses.
He is currently General Manager of MAX Gaming at Tabcorp, leading a national business that provides gaming monitoring, technical, venue, technology and data services to venues across Australia.
Nick has held executive roles including CEO of Starcom Australia, CEO of Red Rooster, Commercial Director and Deputy CEO of CrownBet, co-founder of Draftstars, and National Managing Director of Maxus.
Throughout his career, Nick has led businesses through transformation, growth and changing regulatory environments, with a focus on commercial performance, customer value, innovation and organisational culture.
Nick brings to the GTA Board deep industry experience, a practical understanding of gaming operations and technology, and relationships across government, regulators, industry associations and venue partners, and is passionate about strengthening the industry’s long-term sustainability, capability and reputation through responsible leadership and collaboration.